These guidelines were derived from communications research and practice. They are useful for emphasizing important criteria that should be applied by the user regardless of whether the task at hand is design, monitoring, or evaluation. By examining communication efforts against the specific criteria in each category, an evaluator can examine the effectiveness of the communication and generate recommendations for improving the communication efforts. The Guidelines for Developing and Evaluating the Effectiveness of EETAP Communication Tools. Efforts focus on the communication and Internet access areas of EETAP. These guidelines were derived from research on communications theory and practice. They are a set of recommendations about how to design, monitor, and/or evaluate communications products and services that are effective for

1. improving recognition of environmental education
2. conveying the importance and value of environmental education; or
3. increasing access to environmental education. The main purpose of these guidelines is to provide a tool that, when used, improves the effectiveness of the communications products and access efforts that are being designed, developed, and deployed. These guidelines are not a set of fixed rules, but rather a description of criteria of merit for consideration when gauging the quality of communications/access efforts.

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To download the EETAP Communication Tools - PDF File

To download the EETAP Communication Tools - Zip File